MUJI, originally founded in Japan in 1980, offers a wide variety of good quality products including apparel, household goods and food. Mujirushi Ryohin, MUJI in Japanese, translates as no-brand quality goods and is based on 3 principles: selection of materials, streamlining of processes and simplification of packaging. MUJI's goal is to provide for the basis and universality of daily life, and to give customers a rational satisfaction, expressed not with, “This is what I really want” but with “This will do”.
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Frasers eStore: https://www.frasersestore.com/brand/muji/37e19eeb-bcaf-4b33-bb94-e6ca54e811e3